FanFooty 2010 Rate Card

The following rates are for sponsorships per week for the 2010 AFL season. 2009 PIs/wk refers to the average amount of weekly page impressions that we recorded for each page during the 2000 AFL season. Traffic growth has been 100% year-on-year for the last three years running. For the purposes of devising this rate card, we are projecting (conservatively) a 50% increase for 2010 based on year-on-year growth figures.

Advertisement unit	Size	Position	Fold	2009 PIs/wk	A$ Cost (ex GST)
Index leaderboard	728x90	top middle	above	400,000	$1000
Index wide skyscraper	160x600	right top	above	400,000	$750
Index medium rectangle	300x250	bottom middle	below	400,000	$500
Scores leaderboard	728x90	top middle	above	1.2 million	$1500
Scores wide skyscraper	160x600	bottom left	above	1.2 million	$1200
Scores medium rectangle	300x250	right top	below	1.2 million	$900
Articles leaderboard	728x90	top middle	above	100,000	$300
Articles wide skyscraper	160x600	right top	above	100,000	$300
Articles medium rectangle	300x250	bottom left	below	100,000	$200
Run-of-site leaderboard	728x90	top middle	above	400,000	$500
Run-of-site wide skyscraper	160x600	right top	above	400,000	$400
Run-of-site medium rectangle	300x250	bottom left	below	400,000	$200

Index refers to the front page.
Scores is the live match chat and match blog, where users can look at live fantasy scores and news during games.
Articles is the FanFooty blog and other long-form articles, such as game previews and reviews.
Run-of-site is the remainder of the site ad inventory, covering player profiles, statistic pages, fantasy team pages, forums, plus features like Exteam and Fanplanner for managing fantasy teams.

Demographic information

Not surprisingly given that the site is about Australian rules fantasy football, FanFooty users are predominantly Australian, male and in the 15-39 age group, with about 90% of our traffic coming from each of these categories.

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