FanFooty 2011 Rate Card

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Demographic information

In a survey conducted in the second half of 2011, the following demographics of FF users were discovered:


Gender: Overwhelmingly male
Male 98.4%; Female 1.6%

Age: Split between school-age and 21-39yo adult
17 or younger, 22.5%; 18-20, 13.9%; 21-29, 31.9%; 30-39, 24.1%; 40-49, 4.8%; 50-59, 1.6%; 60 or older, 1.2%

Education: Split between still at school/uni and bachelor degree
Less than high school degree, 16.2%; High school degree or equivalent, 29.3%; Some college but no degree, 16.8%; Associate degree, 3.8%; Bachelor degree, 24.2%; Graduate degree, 9.7%

Employment: Large majority employed but split between full and part time
Employed, working 1-39 hours per week, 34.9%; Employed, working 40 or more hours per week, 35.7%; Not employed, looking for work, 11.2%; Not employed, NOT looking for work, 16.5%; Retired, 1.2%; Disabled, not able to work, 0.4%

Income: Largest slice earning lowest grade (suggesting schoolies), otherwise an even spread
$0 - $9,999, 34.2%; $10,000 - $19,999, 8.8%; $20,000 - 29,999, 5.1%; $30,000 - $39,999, 5.3%; $40,000 - $49,999, 7.8%; $50,000 - $59,999, 8.4%; $60,000 - $69,999, 5.1%; $70,000 - $79,999, 6.3%; $80,000 - $89,999, 4.3%; $90,000 - $99,999, 2.0%; $100,000 or More, 12.7%

Annualised growth in weekly page views
Year2005200620072008200920102011
Weekly PVs13,20067,862477,5711,006,6622,002,3813,206,5274,851,364
YoY Growth54,662409,709529,091995,7191,204,1461,644,837
YoY Growth%414604111996051